Summary: With the number of personal financial advisers expected to grow by 15% by 2026, effective marketing and communication strategies can make the difference when winning new clients. As the owner of an independent business, your time and resources are in short supply. With that in mind, here are some strategies to help you develop and update your marketing efforts.Calling in the experts
 Like any investment portfolio, a successful marketing plan is a work in progress that doesn't just happen overnight. It requires regular attention, communication and strategy. But once you have a solid foundation, your marketing strategy can help build and support a thriving advisory business for years to come."Pete Muckley is vice president of marketing at Trust Company of America.
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